Affordify Traders was incorporated on January 16, 2024, marking the beginning of our ambitious journey in the wholesale and retail e-commerce space. Our foundational steps were significantly bolstered by securing a government-backed grant from Sandwell Council, an invaluable support that helped catalyze our initial growth and expansion.
From these origins, we have strategically expanded our operations across the UK and European e-commerce marketplaces. Our history is a testament to our dedication to innovation, quality, and building a sustainable future as we progress towards becoming a Public Limited Company.
Our mission at Affordify Traders is to achieve Public Limited Company status by relentlessly innovating and expanding our portfolio of owned brands, including WIMPIM (household care), Felora (haircare), Bloe (skincare), and Barakah (mineral water), while consistently developing and launching new and diverse product lines under our labels. Concurrently, we are dedicated to being a globally recognized leader in certified, ethically sourced gemstones from regions like Brazil, India, Bangkok, and Pakistan, delivering superior quality, exceptional value, and innovative products that meet evolving consumer demands and generate sustainable long-term value for our customers, partners, and shareholders.
Our team at Affordify Traders UK Ltd is made up of experienced professionals who are passionate about what they do. We work together to provide exceptional service to our customers, and strive to exceed expectations every day.
CEO, Serial Enterpreneur and Angel Investor
Mr. Waseem is an experienced angel investor and entrepreneur with a strong background in wholesale retail, global sourcing (especially from China), real estate, and brand development. He has led successful brand launches, marketing campaigns, and product placements in major international retail
CEO, Serial Enterpreneur and Angel Investor
Mr. Waseem is an experienced angel investor and entrepreneur with a strong background in wholesale retail, global sourcing (especially from China), real estate, and brand development. He has led successful brand launches, marketing campaigns, and product placements in major international retail chains.
He has joined hands with Affordify Team for accelerating their startup Business and Pre-Seed Investments.
As a co-brand owner in our new product lines, Mr. Waseem brings hands-on expertise, strategic insight, and a deep commitment to building impactful ventures from the ground up.
Director & Co-Founder
With over 16 years of diverse professional experience, Mr. Wajahatullah Khan brings a rich blend of industry knowledge across banking, real estate, wholesale and retail, energy, supply chain logistics, legal, and accounts and finance sectors. His academic qualifications include an MBA and a Postgraduate degree in Law,
Director & Co-Founder
With over 16 years of diverse professional experience, Mr. Wajahatullah Khan brings a rich blend of industry knowledge across banking, real estate, wholesale and retail, energy, supply chain logistics, legal, and accounts and finance sectors. His academic qualifications include an MBA and a Postgraduate degree in Law, equipping him with a strong foundation in both business strategy and legal compliance. This broad exposure enables Mr. Khan to offer well-rounded insights and solutions tailored to dynamic business environments, with a particular strength in financial management and regulatory matters.
Director & Co-Founder
Mr. Awais Shoukat brings over 12 years of valuable professional experience across a range of industries including textiles, leather, general merchandise, international trade, manufacturing, supply chain, and B2B marketing. With a strong academic foundation in Textile Engineering and a Postgraduate qualification in Bus
Director & Co-Founder
Mr. Awais Shoukat brings over 12 years of valuable professional experience across a range of industries including textiles, leather, general merchandise, international trade, manufacturing, supply chain, and B2B marketing. With a strong academic foundation in Textile Engineering and a Postgraduate qualification in Business Law, he combines technical expertise with a solid understanding of legal, operational, and commercial frameworks. Mr. Shoukat is known for his strategic thinking, adaptability, and deep knowledge of both domestic and international markets—making him a versatile and results-oriented professional with a comprehensive grasp of end-to-end business and supply chain operations.
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